In purely military terms, Ukraine’s surprise incursion of Russia earlier this month is a dubious gamble. Moscow has not diverted forces from its grinding advances on the Donetsk front, a main focus of the current fighting, and the physical cost in dead or captured troops and evacuated citizens does not concern Russia’s president, Vladimir Putin.
The more significant potential of the invasion lies on the other front — that of information, propaganda, morale, image and competing narratives. That is where the fight is being fought to keep the West involved, to keep Ukrainians hopeful and to get Russians worried about the toll of the war in lives and treasure. And this is where Ukraine may see an advantage.
The very invocation of Kursk, the region where Ukraine made its advance, is familiar to every Russian not only as the site of a great World War II Soviet triumph but also as the name of the Soviet nuclear-powered submarine that sank in a catastrophic accident in 2000. By moving into Kursk, Ukraine’s military has loudly advertised its boldness just when it looked like its troops might never regain the initiative.
The surprise and speed of the Ukrainian attack and the flaccid Russian response have given new strength to calls by the Ukrainian president, Volodymyr Zelensky, for the United States and his other Western supporters to abandon their insistence that he not use their weapons to attack Russian territory. Mr. Zelensky calls this the “naïve illusion of so-called red lines,” and so far, his allies have not complained about the Kursk invasion. They may see little value in scolding Ukraine, the plucky David in this war, right after he has landed an audacious strike against a plodding Goliath.
Just as important, Ukraine’s move into Kursk highlights the inherent contradiction in Mr. Putin’s propaganda, which portrays the conflict as a proxy war against Western powers trying to deny Russia its destiny, and one in which a calm, united and prosperous Russia is certain to prevail. But that illusion falls apart once Ukrainian forces have succeeded in slicing into Russia and forcing tens of thousands of Russians to flee their homes.
The overriding imperative of Mr. Putin’s propaganda, inherited from the Soviet Union, is to enforce the belief that whatever is happening, however grave it may seem and whatever the cost, the Kremlin — Vladimir Putin, to be precise — is in full control. The depth of the disaster precipitated by Russia’s war is revealed by the intensity of the effort — the euphemisms, insinuations, scapegoats and excuses — marshaled toward propaganda.
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