At a time when nonprofit theaters are still recovering from the pandemic shutdown and are looking to connect with their communitiesmega swerte, Tarell Alvin McCraney is looking in unorthodox places: prisons, homeless shelters and the foster care system.
One year into his tenure as the artistic director of the Geffen Playhouse in Los Angeles, McCraney, 43, doesn’t just want to expand his audience, he wants the theater to be a place where the marginalized and struggling see themselves onstage and feel welcome.
“The first thing we do is make sure that they can see plays that reflect their lives,” McCraney said in a recent interview, “plays that deal with folks who are in the system, formerly incarcerated, trying to rebuild their lives.”
It is with this priority in mind that McCraney decided to start this season with his own play, “The Brothers Size,” which began previews Aug. 14 and explores the complicated but loving relationship between Oshoosi, just out of prison, and his older brother Ogun. The Geffen has offered free tickets to “populations impacted by incarceration” through its Theater as a Lens for Justice initiative, which McCraney started shortly after his arrival.
The Geffen, which has an annual operating budget of about $15 million and a staff of 45 full-time employees, will do the same with its upcoming productions of “Waiting for Godot,” which opens in November, and “Furlough’s Paradise,” which opens next April.
These types of outreach efforts might not necessarily translate into ticket sales. But nonprofit theaters all over the country are eager to build their audiences at a time when subscriptions have declined; the Mark Taper theater in Los Angeles suspended productions last year.
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